Product Information Sheet
NO. 8040
Fish Oil Concentrate
Omega-3 Polyunsaturates



  PRODUCT NAME    PROD. #     PACKAGE SIZE   PRICE 
EPA Plus 444033 90 Capsules L 10.05

Each Tablet Supplies:

Eicosapentaenoic Acid (EPA)
Docosahexaenoic Acid (DHA)
180 mg
120 mg

EPA PLUS is formulated from high quality fish oils that are concentrated from the flesh of deep sea, cold water fish and is contained in a natural preservative free gelatin capsule for convenient use.

EPA PLUS™ is a natural marine lipid concentrate, providing a dietary source of the valuable Omega-3 fatty acids, Eicosapentaenoic Acid (EPA) and Docosahexaenoic Acid (DHA). Recent nutritional research has revealed important new evidence that a concentration of these marine lipids in the diet improve overall health by helping to nutritionally support the natural control of blood lipids, such as cholesterol. This helps to protect against heart disease, improve endocrine functions and at the same time support many enzyme functions in the body, which play a key role in neurological functions as well. The Eskimos and other societies with diets rich in fish are known to have a greatly reduced incidence of heart and circulatory disease and it is thought that supplementing with high quality EPA and DHA like that found in Life Plus EPA PLUS can help prevent heart disease.

EPA & DHA
Eicosapentaenoic Acid (EPA) is a member of the Omega-3 fatty acid family. EPA is required for the production of a special group of substances in the body called prostaglandins, which control blood clotting and other arterial functions. EPA also provides a natural approach to lower blood cholesterol and triglycerides.

Of almost equal importance, but not as widely researched, is Docosahexaenoic Acid (DHA), a major component of the human brain tissues and the retinal tissues of the eyes. It also serves the other important function of the transmission of nerve impulses in the nervous system.

EPA PLUS supplies these important fatty acids in the highest concentrations found and, in addition, it does not contain potentially harmful levels of Vitamins A and D, such as that found in equivalent amounts of many other fish liver and fish body oils.

Suggested Use:
One to two capsules two or three times per day with meals.

Contains no preservatives, sugar, starch, salt, wheat, yeast, corn, milk, soy derivatives, artificial flavoring or coloring agents.

FISH OILS
The relationship between fish oils and therosclerosis appears to be an intimate one. The higher the consumption of fish, the lower the risk of dying from coronary heart disease. In people with coronary heart disease, fish oils may reduce the risk of thrombosis, reduce the pain of angina and improve cardiac function. There is even preliminary evidence that they may inhibit the development of atherosclerosis.

According to studies published in the well respected British scientific journal, Lancet, the incidence of heart disease related to atherosclerosis, including coronary artery disease, in Greenlandic Eskimos is extremely low. From 1963 to 1967 only three cases of these diseases were reported in the entire Eskimo population of Greenland. Moreover, not a single established case of diabetes is known to have been reported in the population of the Greenlandic Uhanak district. Since diabetes and heart disease affected literally millions of Americans in the 1980's and 1990's, the lack of heart disease in Eskimos and other societies has attracted the serious attention of many scientists around the world.

The food of the Greenlandic Eskimos consists largely of meat from whales, seals, sea birds and fish (usually halibut and salmon). Needless to say, their food is extremely rich in protein and fat and low in carbohydrates, but it is extremely high in the Omega-3 Polyunsaturates EPA and DHA as contained in Life Plus EPA PLUS.

EPA
Doctors have been saying for years that large amounts of fat in the diet can lead to heart disease and other disorders. Why, therefore, can a group of people who consume such large amounts of protein and fat have such low incidence of atherosclerotic heart disease? Until recently, scientists have been baffled by this important question. The new link in their chain of understanding now justifys around a marine lipid concentrate, containing Eicosapentaenoic Acid (EPA).

EPA is a direct source of an important substance called prostaglandin E3. Prostaglandin E3 is directly responsible for making blood platelets (cells which form a "plug" wherever an injury occurs) less sticky, thus leading to an easier flow of blood throughout our bodies. This natural antithrombotic "anti-clotting" effect of EPA has been well researched. This means that EPA is intimately involved in bodily processes that inhibit blood clots (obstructions to circulation), particularly in the small capillaries of the heart. When a small blood vessel is injured, platelets adhere to each other around the edges of the injury, forming a clot. This is a natural protective mechanism that prevents us from literally bleeding to death.

However, when platelets in the blood become too sticky, they can clump abnormally fast and too frequently. This rapid and extensive platelet clumping can actually inhibit circulation and be a major contributor to heart and circulatory disease.

DHA
Of almost equal importance, but not as widely researched, is Docosahexaenoic Acid (DHA). It comprises a significant amount of the tissue, which makes up our brains as well as a large part of the retina of the eye.

The average American diet is very low in fresh fish and derivatives of sea food that contain EPA and DHA. On the other hand, it is high in refined carbohydrates and saturated fats. This kind of diet can lead to a serious deficiency in the raw materials necessary for proper platelet function in our blood stream. Recent dietary studies suggest that marine lipid complexes that contain EPA and DHA can have a very significant effect on lowering unwanted "blood fats." They may prove to be extremely useful natural substances powerful enough to normalize the high cholesterol and triglyceride levels that are so extensive in our modern American population.

Supplementing with EPA PLUS is a rational approach to naturally increasing the amount of Eicosapentaenoic Acid and Docosahexaenoic Acid in our daily diets. This product represents a significant advantage over other marine oils, which can supply a potentially toxic amount of Vitamins A and D, while supplying lower amounts of EPA and DHA factors.

HOW TO TAKE EPA PLUS
It is recommended to take one or two capsules with the two major meals each day. Many individuals also take EPA PLUS with the third meal as well. It is wise to limit the amount of saturated fat in your diet and increase the amount of high quality cold water fish.